Our Story

Touch of Gold Jewelers was founded on a simple vision: to offer honest, high-quality jewelry and exceptional service to the heart of Philadelphia. What started as a single store in Center City has now expanded, and we are proud to announce the opening of our second location in South Jersey, Palmyra, New Jersey.

With over 25 years of experience, we’ve built our reputation on being genuine, reputable, and true to our word. We treat every customer the same way we want to be treated — with honesty, respect, and transparency.

As a family-owned business and proud GIA graduates, we guarantee every piece we sell is 100% authentic and thoroughly inspected. We use the newest technology and state-of-the-art equipment for jewelry design, repair, testing, and evaluation to ensure accuracy, precision, and the highest standards of quality.

We also offer top market prices for gold and diamonds, backed by honest evaluations and decades of expertise.

From luxury jewelry to custom designs to premium pre-owned watches, Touch of Gold Jewelers is built on quality, integrity, and service you can trust.

South Jersey Store: 117 E Broad St, Palmyra, NJ 08065

Philadelphia Store: 640 South St, Philadelphia, PA 19147